If you don't want to deal with the minutiae of kitting out a booth, the smaller standing booths, especially those inside a MEGABOOTH or similar dedicated indie space, serve as simple all-in-one solutions, with furnishings and logistics handled for you. Of course, a booth is pretty useless without anything in it, so let's move onto what it takes to fill a booth with life. Large-scale booths average around $6,657 per day at the low end.įor the typical three-day convention, then, you'll be looking at a minimum of around $1500 for the booth space alone.10ft x 10ft booths average around $910 per day for the space alone, with pre-furnished packages averaging around $200 more per day.Single-screen booths average at around $420 per day.Includes table, chairs, carpet, lamp, desk, three wallsĪveraging these figures out results in the following rules of thumb, each of which matches up with estimates provided by the developers and publishers spoken to for this article: Includes table, two chairs, and 40" monitor Note: All prices throughout this guide are in USD Conventionīooth comes fully furnished, no additional gear requiredģft x 3ft standing booth in Indie Games AreaĦft x 3ft standing booth in Indie Games Area ![]() To plan your booth space, though, you need hard numbers, so let's take a look: Since then, tinyBuild has made sure to plan its booth space to accommodate not just players, but spectators, too. Speedrunners proved such a spectacle, in fact, that it clogged the entire Indie MEGABOOTH, causing more than a few headaches for neighbouring exhibitors and frustrating the PAX Enforcers responsible for keeping the traffic flowing. The problem was, where No Time To Explain is a single-player game, Speedrunners is a four-player ruckus, prone to drawing large, boisterous crowds. Since tinyBuild was focused on showing off Speedrunners, Nichiporchik figured it would be better to use the MEGABOOTH space for it instead. This worked well until the team found out another of their games, No Time To Explain, had been accepted into the Indie MEGABOOTH, an area exclusively devoted to showcasing up-and-coming independent games. The team was showing off Speedrunners, a frantic four-player platformer, by strapping a laptop to the leg of Nichiporchik's business partner Luke Burtis and walking the game around the show floor. From a small standing booth crammed in among a dozen others just like it to a sprawling booth-opolis big enough to warrant its own zip code, a booth's size can cut into more than just the bottom line.Īlex Nichiporchik, CEO of tinyBuild Games, found that out the hard way during the studio's first trip to PAX. Pricing varies slightly from show to show, but the main differentiator is size. Let's start with the most obvious cost: the booth space. It proved such a spectacle, in fact, that it clogged the entire Indie MEGABOOTH" ![]() "Speedrunners is a four-player ruckus, prone to drawing large crowds. If setting up and showing off a game at PAX seems straightforward to you, prepare to change your mind. ![]() It also looks at the ways things can go wrong, and how to avoid complete disaster when they inevitably do. Collecting the wisdom of publishers and developers with countless conventions under their belts, this guide breaks down both the obvious and not-so-obvious expenses associated with showing a game at a convention. Wouldn't it be nice if there was just a simple guide that broke down all the costs, a primer both for first-time exhibitors and gamers curious about the other side of the convention experience? Hiring booth space alone is confusing enough, with prices obscured or missing completely on official convention websites. How much do you think it costs to show your game at an event like PAX or TGS? $1000? $10,000? $100,000? Unless you've done it before, the answer isn't exactly obvious.
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